There’s plenty to talk about when it comes to William Hill, so let’s dive in and see just what it is that makes the sportsbook tick. The sportsbook not only offers a great William Hill sign up bonus to entice new players through their digital online doors but a well-rounded sportsbook offering an impressive range of markets and features. Founded in 1934, William Hill is one of the oldest and most popular sportsbooks operating in the UK.Īlthough the days of betting shops and in-person wagers do seem to be disappearing from our streets, the William Hill brand has heavily pivoted to focus on the online side of the sports betting business.